Forget gold, buy to let, and Cash ISAs. I’d rather buy Unilever and Reckitt Benckiser

Harvey Jones says FTSE 100 (INDEXFTSE:UKX) stars Reckitt Benckiser plc (LON: RB) and Unilever plc (LON: ULVR) can still shine.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Household goods giants Reckitt Benckiser Group (LSE: RB) and Unilever (LSE: ULVR) have long been two of my favourite stocks on the FTSE 100.

Star pupils

Over the years I have showered them with praise, and they have justified my faith, as their share prices and dividends have continued to grow. However, in recent months I have largely forgotten about them. Instead of regularly checking up on their progress, my attention has drifted elsewhere.

As global growth appears to be slowing, defensive stalwarts like these two could prove their worth all over again, to support your portfolio in turbulent times to come. Unlike gold, they pay dividends. Unlike buy-to-let properties, you don’t have to deal with tenants. And unlike a Cash ISA, you get a decent yield.

So what have they been up to lately?

Wreck it Benckiser

I’m sad to report that Reckitt Benckiser is on the naughty step, as its share price is down almost 6% in the last year, and 18% over three years. Unilever is still my star turn, up 12% over one year, and 36% over three years, easily beating the FTSE 100, which grew a sluggish 2% and 5% over the same period.

So how did Reckitt wreck it? Last month it cut full-year sales growth forecasts from 2%–3% to flat or worse, blaming slowing demand from the US and China, although the rest of its figures weren’t too bad. Slippage like this can be a buying opportunity, especially if it encourages the company to sharpen up its act, as chief executive Laxman Narasimhan is now pledging to do.

Vanishing act

The dip in the Reckitt Benckiser share price offers a cut-price entry point, with its shares now trading at just 17.3 times forward earnings. That counts as bargain territory for this company, which I would typically expect to trade closer to 24 times earnings. The forecast yield is modest at 2.9%, covered twice.

Disappointingly, City analysts currently forecast three years of flat earnings growth, so if you take a position today, you may have to be patient. You should be rewarded in the long run, though. Solid, everyday brands like Dettol, Strepsils, Airborne, Air Wick, Calgon, Clearasil, Cillit Bang and Durex aren’t simply going to Vanish. See what I did there?

Unilever fever

Unilever has also disappointed investors by recently posting a fall in underlying sales growth from 3.5% to 2.9%. However, this was offset by promising emerging markets growth, and predictions of healthy full-year profit margins and free cash flow. Investors were willing to cut Unilever some slack, and understandably so, given its past top grades.

City earnings projections are promising, with forecast growth of 8% this year and 10% next, by which time the yield should hit 3.4%, with solid cover of 1.55. The Unilever share price is more expensive than Reckitt Benckiser’s, trading at 21 times earnings, although again, it usually trades at an even more elevated valuation. Its top brands include Dove, Lux, Sunsilk, Lifebuoy, Knorr and Lipton – another recession proof line-up.

I’d still buy both today. Unilever is in a better place right now, but Reckitt Benckiser may have more recovery potential, for those who like buying on the dips.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Harvey Jones has no position in any of the shares mentioned. The Motley Fool UK owns shares of and has recommended Unilever. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Storytelling image of a multiethnic senior couple in love - Elderly married couple dating outdoors, love emotions and feelings
Investing Articles

57 years of growth! Here’s one of my favourite dividend shares

Royston Wild is building a list of the best dividend shares to buy. Here's a dividend growth star he's hoping…

Read more »

Young Black woman looking concerned while in front of her laptop
Investing Articles

Are Aviva shares in danger of a fresh price collapse?

Aviva shares have been on the march again in recent weeks. But is the FTSE 100 life insurer now at…

Read more »

Businesswoman calculating finances in an office
Investing Articles

This FTSE 100 share looks too cheap to ignore!

Selling for pennies and with a big dividend coming, this FTSE 100 share could be a value trap. Our writer…

Read more »

Young woman holding up three fingers
Investing Articles

I’d stuff my ISA with bargains by looking for these 3 things!

Our writer explains how he aims to find real long-term bargain buys for his ISA by considering a trio of…

Read more »

British Pennies on a Pound Note
Investing Articles

Up over 50% in 2024, could this penny share keep going?

This penny share has more than tripled in a couple of years. Our writer sees some reasons to like it…

Read more »

Bus waiting in front of the London Stock Exchange on a sunny day.
Investing Articles

Could the stock market keep rising in 2024?

Christopher Ruane reckons that although some stock market indexes have been doing well, he can still find potential bargains for…

Read more »

Investing Articles

Could the Lloyds share price reach 60p in 2024?

The Lloyds share price has got off to a strong start in 2024. But could it reach 60p by the…

Read more »

Investing Articles

What’s going on with Tesla shares?

There's little doubt that Tesla shares are one of the most widely discussed and controversial on the market, but am…

Read more »